Your producers don't have to struggle.

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Why a marketing system?

Producers are trained on insurance. Not marketing.

And yet, they're expected to prospect and develop leads often without the training or tools to effectively do it.

This is on top of the fact that every day your producers face a tough selling environment:

• commoditized product
  
• unsought service
• highly competitive, zero-sum game between brokers
• prospects who don't really care
  

Lead generation is never a cake-walk, but...

I'm not here to tell you building a funnel of high-quality prospects is easy. You and I both know it's not.

But as the former head of marketing and sales at Policy Works, I can tell you this:

YOU GET FURTHER WITH A CLEARLY MAPPED-OUT

PROCESS THAN WITHOUT ONE.

Having a process to means understanding how to:

• uncover what separates you from all of the other producers
• select and connect with an ideal client profile
• build a list of potential ideal clients within a niche or segment
• create an offer that delivers on your values proposition
• get that offer in-front of your ideal client's eyes.
  

Start building a unique brand proposition

If you have producers who are struggling to stand out, who don't have a unique value proposition and aren't sure where to start, I can help.

Brand Build, the first course in my WHY YOU! Marketing System for Producers, helps brokers identify what makes them different and how to think about turning this into a competitive advantage.

For only $99, your producer gets video instruction, a guided brand build course, AND a 1-hour consultation with me.

You on LinkedIn? Me too.

Let's connect.